My Work
01
Design an app that allows citizens to cast their votes online, eliminating the need to visit physical polling stations. The application enables voters to easily onboard, verify their identity, and securely cast their vote. Key priorities include preventing fraud, duplicate voting, and misuse while providing a seamless, user-friendly experience.
02
In this project, we identified the challenges farmers face while using the Upaj agricultural app, including a complex user interface, low visibility of key features, and a lack of trust in the app's accuracy. Our goal was to redesign the app based on these insights to make it more user-friendly and effective.
A strategic initiative to optimize the end-to-end customer experience at Cars24, focusing on streamlining the car selling process. Utilizing data-driven insights to enhance operational efficiency, improve customer satisfaction.
03
A website redesign for a dynamic service agency. Focused on elevating user experience, we revamped the aesthetics and functionality collaboratively. The outcome is a sleek, user-friendly site with a modern design, optimized for both desktop and mobile. Interactive features were seamlessly integrated to effectively highlight the agency's services, presenting a visually appealing online presence.
04
Conducted a comprehensive brand study to analyse Lenskart's current market positioning and consumer perception. Suggested innovative marketing strategies and developed targeted ad campaigns to enhance brand visibility and drive engagement.
05
Our project aims to develop empathetic design solutions for dyslexia, centered on understanding and addressing the unique challenges faced by dyslexic individuals. Through immersive research and collaboration, we are creating a mobile application tailored to improving reading and comprehension skills, employing personalized learning techniques. Additionally, we're designing a smart eyeglass device with text-to-image scanning technology, offering a seamless reading experience.
